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Nutrition Facts Education Campaign

FCPC members with Minister Tony Clement

The Nutrition Facts Education Campaign (NFEC) is a landmark partnership between FCPC members, grocery retailers, McDonald’s Restaurants Canada and the Government of Canada to help Canadians better use and understand the Nutrition Facts table.

Visit http://canada.ca/NutritionFacts to learn more about this initiative. 


About the campaign

Phase 1:

The first phase of the campaign used on-package and in-store messaging, national media advertising such as print and television advertising, and an educational website to communicate with Canadians how to use the % Daily Value as a quick way to know if a packaged food contains a lot or a little of a nutrient. This information helps consumers choose and compare food products.

Phase 2:

The second phase of the campaign encouraged Canadians to “Focus on the Facts on the NFt”. Building on the success of the first phase (2010-2014), phase II introduces the concept of Serving Size and how to use the various elements of the Nutrition Facts table (NFt).