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CPG Compliance 2015: prevention is more effective than enforcement
Created on 3/2/2015 10:06:55 AM

CPG PanelFebruary 26, 2015 -- Leading law experts from Cassels Brock and Blackwell LLP and McCarthy Tétrault LLP gathered with FCPC members to discuss compliance for food and consumer goods companies conducting advertising and marketing efforts in Canada.   

The session included an in-depth panel discussion around the Competition Act and how to enact a highly effective compliance program within your company.

The panel included Tim Civil, General Counsel, PepsiCo Foods Canada, Angie Morris, Senior Legal Counsel, Hershey Canada Inc. and Chris Hersh, Partner, Cassels Brock and Blackwell. 

Chris Hersh

"Just having a policy doesn’t cut it anymore," said Hersh. "Think about how to tailor robust compliance programs to your organization and its specific activities." Not everyone is expected to be a lawyer, but that good training and practical tools can ensure each member of your organization is aware of how competition laws affect them.  

Hersh also discussed advertising laws in the digital space explaining that claims made by the CPG industry are often subject to higher levels of scrutiny.   

Kirsten ThompsonKirsten Thompson, Counsel, Cybersecurity, Privacy and Data Protection Group at McCarthy Tétrault LLP, performed a "CASL Stress Test" with the audience, delving into the details of the Canadian Anti-Spam Laws.The CRTC has begun a number of enforcement actions and it’s becoming clearer  what they will likely consider when conducting an investigation into a complaint and how penalties may be assessed. Kirsten challenging attendees to ask whether their organization fully understands what is expected of them under these new laws. 

To learn more about upcoming FCPC events click here


Food & Consumer Products of Canada is Canada's largest industry association representing the companies that manufacture and distribute the vast majority of food, beverage and consumer goods found on store shelves. Our industry provides jobs to 300,000 Canadians - the most in all manufacturing sectors - and creates hundreds of thousands of spin-off jobs. Our economic impact is huge and we export to 190 countries. Our members include small and large; multi-national and Canadian-owned companies. Learn more at and follow us at @FCPC1 

Michelle Kurtz
Communications and Digital Media Advisor
Food & Consumer Products of Canada