Statement by Nancy Croitoru, president and CEO of Food & Consumer Products of Canada in response to Healthy Kids Panel report

Food & Consumer Products of Canada (FCPC) is reviewing the report from Ontario’s Healthy Kids Panel and we look forward to continuing to work with the government on science based solutions that work.

Childhood obesity is a serious, complex issue and everyone has a role to play to work towards a solution. Let’s be absolutely clear, Canada’s food and beverage manufacturers are committed to doing our part. We will continue to provide Canadians with thousands of diverse product choices on store shelves and equip Canadians with the tools and information they need to achieve and maintain a healthy and balanced diet.

We are demonstrating our commitment through various initiatives:

  • Continuing to innovate and reformulate products in an effort to provide more healthier-for-you options to Canadians. According to an FCPC health and wellness report, 92 per cent of companies who responded to a survey improved food products by offering portion control, reformulation or child-sized portions.
  • By Health Canada’s own monitoring data, Canada’s food and beverage manufacturers have eliminated trans-fats from over 80 per cent of packaged food products and are committed to the elimination of trans fats from the Canadian food supply.
  • Remaining absolutely committed to continue to reduce sodium in food and beverage products as our part in helping Canadians reduce their sodium consumption levels.
  • Partnering with Health Canada on the Nutrition Facts Education Campaign (NFEC) to help parents better use and understand how to read the Nutrition Facts table so they can compare products and make more informed food choices.
  • Canada’s food and beverage manufacturers educate Canadians; promote Canada’s Food Guide, support community and workplace wellness programs and embrace responsible advertising and marketing practices by adhering to the Food and Drugs Act, the Canadian Food Inspection Agency’s Guide to Food Labelling and Advertising, and the pre-clearance requirements of the Canadian Association of Broadcasters’ Broadcast Code for Advertising to Children. 
  • Separately, through a voluntary initiative called the Canadian Children's Food and Beverage Advertising Initiative, 19 of Canada's leading food and beverage companies have committed to using their advertising and marketing initiatives as a means to promote healthy dietary choices and healthy lifestyles to children under 12 years of age. Compliance Reports show companies participating in the initiative have demonstrated excellent compliance in meeting their program commitments.

The food and beverage manufacturing industry is proud of the role we play in providing Canadians with a safe food supply and a wide array of product choices. We look forward to continuing our ongoing commitment to help Canadian families live healthy and active lifestyles.




For more information:
Adam Grachnik
Food & Consumer Products of Canada
(416) 510-8088


Food & Consumer Products of Canada is Canada’s largest industry association representing the companies that manufacture and distribute the vast majority of food, beverage and consumer goods found on store shelves. Our members provide jobs to almost 300,000 Canadians, and include small and large; multi-nationals and Canadian-owned companies. Learn more at

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