FCPC event focuses on current retail landscape
|Graham Kaufmann, Vice President, Facilitation at HORN||Carman Allison, Director of Consumer Insights, The Nielsen Company|
TORONTO, Nov 22, 2012 – Success is all about collaboration and focusing on the consumer, industry leaders said at the Canadian Retail Landscape and Turning Insights into Action event hosted by Food & Consumer Products of Canada.
Carman Allison, Director of Consumer Insights, The Nielsen Company kicked off the day-long session by highlighting some key industry statistics.
“The voice of the consumer is getting louder,” said Allison. There will continue to be an increase in visible minority consumers. Allison explained that by 2017, 55 per cent of the population of Toronto will be visible minorities. Allison also shared that 59 per cent of Canadians are trying to reduce household expenses, with debt and economy being the number one concern of Canadians.
Dawn Abankwah, Principal Consultant, Strategy & Analytics, Aimia, said thanks to new technologies, customer behaviour and trends, the customer experience now occurs in real-time and over many stages within an extended purchase path and lifecycle.
Paul Cussons, Director Client Services, Canada, The Advantage Group International said having a good business relationship with retailers is a win-win for both parties. Jeff Doucette, General Manager, Field Agent Canada spoke about the rise of the discount retailer saying “discount retail competition will only intensify”. Doucette also took the crowd on a trip around the world to show how “big-box” retail is being brought closer to home.
Graham Kaufmann, Vice President, Facilitation at HORN led an engaging workshop in the afternoon, where delegates could apply the knowledge they picked up from the morning session.
To learn more about upcoming FCPC events, please visit http://www.fcpc.ca/events/upcoming-events