- Watch the television commercial that aired on major networks across the country
- Check out the % DailyValue website
- Listen to Sue Mah, Registered Dietitian talking about the campaign
Canada's food companies are participating in the FCPC and Health Canada's campaign to help Canadians better use the Nutrition Facts table, particularly the % Daily Value.
The following companies have made financial, in-kind and social contributions to helping Canadians better use the Nutrition Facts table, particularly the % Daily Value.
About the campaign
Nutrition Facts campaign is a groundbreaking collaboration between Health Canada and Food & Consumer Products of Canada (FCPC). The campaign raises awareness as to how Canadians can better use and understand the Nutrition Facts table, specifically the % Daily Value information.
Using the % Daily Value is a quick way to know if a packaged food contains a lot or a little of a nutrient. This information helps consumers choose and compare food products.
The campaign uses on-package and in-store messaging, national media advertising such as print and television advertising, and an educational website to communicate with Canadians.
To date, 34 food companies have joined the effort to provide Canadians with information they need to make informed food choices.
Here is what is new with Nutrition Facts
View Health Canada's website for more information.