There are a number of programs supported by industry promoting healthy active living:
- Industry Partnership: Canadian Children's Food and Beverage Advertising Initiative
- Numerous member company community, school and workplace initiatives
- Promoting "All Foods Can Fit" - balance, variety and moderation are key elements of healthy eating
Learn more about the food groups and get active:
Canada's Food Guide to Healthy Eating
Canada's Physical Activity Guide
Resources:
Healthy Eating is in Store for You ™
Chronic Disease Prevention Alliance of Canada
The Broadcasting Code for Advertising to Children
Canadian Code of Advertising Standards
Concerned Children's Advertisers