FCPC food and beverage member companies share a commitment to a vision of a healthy Canada. This vision includes our industry taking an active role in helping Canadians embrace a healthy active lifestyle based on moderation, balance and activity.
Collaborating with industry partners, government, non-government organizations and other civil society organizations is one way we are taking action.
Industry’s Statement of Commitment
One of the key efforts undertaken by industry has been the creation and voluntary adoption of industry’s Statement of Commitment. This commitment is based on the key areas identified by the World Health Organization (WHO) where industry can contribute to healthy active living: products and choices, consumer information, advertising and marketing, promotion of healthy lifestyles and support of workplace and community healthy active living initiatives.
Today, many companies incorporate healthy active living into many aspects of their business: from providing nutrition information about food products; providing a wide variety of product choices; educating consumers about balanced eating, and marketing our products responsibly.
A 2010 study of FCPC food and beverage members found:
- 92% have launched (39%) or reformulated (61%) products to improve health. Companies are increasingly introducing products with added fibre, whole grains, vitamins and minerals, and
- 73% of respondents have strategies in place to help consumers manage their caloric intake.
- 80% of respondents communicate healthy eating and healthy lifestyle messages to help consumers make sound choices about their diets and lifestyles.
- 77% have product advertisements or marketing programs designed to communicate healthy lifestyle messages.
- The vast majority of respondents provide employee workplace wellness programs, helping their own employees improve their health.
Details of these efforts can be found here: Our Commitment to Health and Wellness
This report is the latest in a series of reports that highlight the progress we are making toward our vision and many efforts underway.
Past reports are also available here:
May 2006: The Canadian Food and Beverage Industry: Committed to Healthy