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Negotiate with Impact: Tactics to influence and win with your customers |
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As retailers continue to increase demands during (and after) negotiations, manufacturers find it increasingly challenging to manage to their corporate margin and budget expectations. In addition to consolidation among retailers, new retailer tactics are being used that make existing approaches to negotiations less effective for manufacturers. This program will help experienced negotiators hone their skills in order to drive more profitable outcomes in today's retail world. This session will blend powerful concepts and skills with rich insights and examples gained from the field. Participants will learn how to plan a successful negotiation by assessing their own goals, strengths and vulnerabilities while also considering the goals, strengths and vulnerabilities of the other party. After learning how to effectively plan, participants will enhance their ability to manoeuvre during a negotiation by applying and defending against specific negotiation tactics. Both planning and conducting a negotiation will be considered within the framework of the new negotiation realities. Learning will be case-based, using a rich and complex case that reflects the most common challenges faced by manufacturers during a customer negotiation. Agenda [ PDF ]
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What You Will Learn:
Who Should Attend?
Presenters
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FCPC Members Only
Cancellation Policy
Notice of cancellation must be submitted in writing and received ten business days prior to the event date. You will be eligible for a prompt refund less a 25% administrative fee. If you register for the program and do not attend, you are liable for the full registration fee unless you cancel according to the terms stated above. If you are unable to attend, there are no substitutions permitted. There will be NO REFUNDS if you do not show up to the event.