Nutrition Facts Education Campaign
- The next phase of the Nutrition Facts Education Campaign (NFEC) was launched by the Honourable Tony Clement, President of the Treasury Board at Loblaws Maple Leaf Gardens in Toronto on May 29, 2015.
- The Minister was joined by FCPC members, grocery retailers and celebrity spokespeople
- Kristina Matisic (English Canada) – co-host of Anna and Kristina’s Grocery Bag and Isabelle Racicot (French Canada), Canadian radio and television host.
- The campaign, a landmark partnership between FCPC members, grocery retailers, McDonald’s Restaurants Canada and the Government of Canada, aims to help Canadians better use and understand the Nutrition Facts table.
- The campaign encourages Canadians to “Focus on the Facts on the NFt”.
- Building on the success of the first phase (2010-2014), phase II introduces the concept of Serving Size and how to use the various elements of the Nutrition Facts table (NFt).
- View the press release here and the campaign website here.
- This phase includes increased retail participation, with 10 retailers sharing the campaign information and hosting in-store promotional events.
Canada's food companies participated in the FCPC and Health Canada campaign to help Canadians better use the Nutrition Facts table, particularly the % Daily Value.
The companies found at this link made financial, in-kind and social contributions to helping Canadians better use the Nutrition Facts table, particularly the % Daily Value.
About the campaign
Using the % Daily Value is a quick way to know if a packaged food contains a lot or a little of a nutrient. This information helps consumers choose and compare food products.
The campaign uses on-package and in-store messaging, national media advertising such as print and television advertising, and an educational website to communicate with Canadians.
View Health Canada's website for more information.