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Nutrition Facts Education Campaign

Phase two

 

Nutrition Facts Education Campaign Launch

  • The next phase of the Nutrition Facts Education Campaign (NFEC) was launched by the Honourable Tony Clement, President of the Treasury Board at Loblaws Maple Leaf Gardens in Toronto on May 29, 2015. 

  • The Minister was joined by FCPC members, grocery retailers and celebrity spokespeople

  • Kristina Matisic (English Canada) – co-host of Anna and Kristina’s Grocery Bag and Isabelle Racicot (French Canada), Canadian radio and television host.  
  • The campaign, a landmark partnership between FCPC members, grocery retailers, McDonald’s Restaurants Canada and the Government of Canada, aims to help Canadians better use and understand the Nutrition Facts table.   
  • FCPC members with Minister Tony ClementThe campaign encourages Canadians to “Focus on the Facts on the NFt”. 
  • Building on the success of the first phase (2010-2014), phase II introduces the concept of Serving Size and how to use the various elements of the Nutrition Facts table (NFt). 
  • View the press release here and the campaign website here.  

  • This phase includes increased retail participation, with 10 retailers sharing the campaign information and hosting in-store promotional events. 


Phase one

Canada's food companies participated in the FCPC and Health Canada campaign to help Canadians better use the Nutrition Facts table, particularly the % Daily Value.

The companies found at this link made financial, in-kind and social contributions to helping Canadians better use the Nutrition Facts table, particularly the % Daily Value.

About the campaign

Using the % Daily Value is a quick way to know if a packaged food contains a lot or a little of a nutrient. This information helps consumers choose and compare food products.

The campaign uses on-package and in-store messaging, national media advertising such as print and television advertising, and an educational website to communicate with Canadians.

View Health Canada's website for more information.


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Food & Consumer Products of Canada is Canada's largest industry association representing the companies that manufacture and distribute the vast majority of food, beverage and consumer goods found on grocery store shelves. Our members provide jobs to almost 300,000 Canadians, and include small and large multinational and Canadian owned companies.
Food & Consumer Products of Canada
100 Sheppard Avenue East, Suite 600,
Toronto, ON M2N 6N5
Tel: (416) 510-8024
Fax: (416) 510-8043
info@fcpc.ca
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